Serial entrepreneur Agam Berry is renown in the business world and regarded as an authority on digital marketing. He graduated from the University of Punjab in 2010, with a Mechanical Engineering BSc. In 2014, he cofounded Quantified Commerce. This is a media agency headquartered in New York and India, which uses innovation and data to produce results for its’ clients. His business has grown his company in India rapidly for the reasons outlined below.
- He is Introducing Digitally Native Brands to India
Over the previous ten years, the Internet has expanded significantly. Increasing numbers of businesses are successfully starting their operations online, rather than investing in brick and mortar premises. These businesses are classed as ‘digitally native*’. US brands, such as Warby Parker, Dollar Shave Club and Bonobos have all profited from this model.
In India, 300 million people use smartphones, and Quantified Commerce enables businesses to leverage Facebook and YouTube content to relay their advertising messages to customers. When users notice adverts for digitally native brands on their smartphones, they just have to click the ads to be taken straight to the sales pages. These ads have higher conversion rates than brands that are not digitally native, because there’s less chance that people will forget about them after viewing them.
- He is Bringing Awareness to Vertical Integration
Traditional retail businesses are struggling, due to the massive growth of ecommerce businesses across the world. Well known retail brands like JCPenney, Macy’s, and Sears shut down more than 100 stores in 2017. Ecommerce has been successful thanks to reduced operational costs, in comparison to offline businesses, and because of the convenience it offers to people.
Quantified Commerce has adopted a vertically integrated business model** that delivers more cost efficiency than ecommerce alone. Many other Indian tech firms are waking up to the benefits of vertical integration. Essentially, Quantified Commerce lowers costs through its’ ownership of several supply chain components. The business has its’ own Indian factories that comply with global GMP standards. Consequently, it can sell directly to customers and invest more money into the products themselves. This way, it can charge customers less, while maintaining the quality of its’ products.
- He is Hoping to fix ‘Last Mile Delivery’ Problems
Last mile delivery*** refers to the transportation of products from a storage facility to the end delivery point. A report published by IBM showed that delivery times and the customer’s experience after purchasing a product often determines whether a company will get repeat business. This is why businesses want creative solutions to enhance their delivery infrastructure and the experience of their customers.
In India, companies need to automate last mile delivery to operate properly, because the current delivery issues are exacerbated by other elements, like shoddy infrastructure. Quantified Commerce aims to solve these practical problems by using technology such as drones, so businesses don’t have to pay delivery staff to visit the countryside. Automated ground vehicles are another proposed solution, for use in India’s busy urban areas.
- He is Offering Solutions to India’s COD Woes
Cash on Delivery (COD)**** is the payment system of choice for Indian online shoppers. This is because the country’s credit card systems are not as reliable as those in Western countries. This is a challenge for ecommerce retailers like Amazon, because sellers could be waiting months for payment, and these transactions are three percent more expensive to process (roughly thirty percent more expensive when refunds occur).
Quantified Commerce wants to reduce the shipping costs and refunds associated with COD orders by putting local inventory in each city. Presently, there are four cities with company warehouses in them, and another forty cities are scheduled to join these in the near future. Also, the company plans to buy its’ own lorries, so it can transport products between warehouses quicker.
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