In a groundbreaking initiative, FairPrice Group (FPG) has partnered with the Health Promotion Board (HPB) to encourage healthier food purchases among Singaporeans. By linking their mobile apps, the collaboration allows users to earn ‘Healthpoints’ on HPB’s Healthy 365 app when they make healthier food purchases using the FPG app. This initiative aims to make healthy eating more accessible and rewarding for the public.
Seamless Integration for Healthier Choices
FairPrice Group and HPB have created a seamless experience for consumers by integrating their mobile apps. This integration allows users to automatically earn Healthpoints without the need to scan QR codes. The points can be accumulated through purchases of groceries with the ‘Healthier Choice Symbol’ at FairPrice supermarkets, Unity pharmacies, and healthier dining options at Kopitiam food courts. This initiative is part of FPG’s commitment to promoting healthier lifestyles and making nutritious food choices more rewarding.
The integration of the apps simplifies the process for consumers, making it easier to track and earn rewards for their healthy choices. This user-friendly approach is expected to increase participation and encourage more people to opt for healthier food options. By leveraging their extensive network of over 570 touchpoints across the island, FPG aims to make a significant impact on the health and wellness of Singaporeans.
In addition to Healthpoints, customers will continue to earn Linkpoints for most purchases, providing even more incentives to choose healthier options. This dual reward system enhances the overall shopping experience and supports the goal of fostering a healthier community.
Expanding the Omni-Channel Ecosystem
The collaboration between FairPrice Group and HPB is a strategic move to expand FPG’s omni-channel ecosystem. Earlier this year, FPG launched the ‘Food and Wellness Content Hub,’ a quarterly print magazine and digital platform that offers insights, information, and expert opinions on food, nutrition, and wellness. This content hub aims to educate consumers on making informed choices and maximizing the value of their purchases.
The new initiative with HPB complements the content hub by providing practical rewards for healthier choices. By integrating educational content with tangible incentives, FPG is creating a comprehensive approach to promoting health and wellness. This holistic strategy is designed to address the challenges of modern lifestyles and make it easier for consumers to prioritize their health.
The content hub also features tips and tricks on how to stretch the dollar in an inflationary environment, making it a valuable resource for consumers looking to maintain a healthy diet on a budget. This focus on affordability and accessibility aligns with FPG’s mission to support the well-being of all Singaporeans.
A Commitment to Health and Wellness
FairPrice Group’s partnership with HPB underscores its commitment to health and wellness. By offering rewards for healthier food purchases, FPG is encouraging consumers to make better dietary choices. This initiative is part of a broader effort to promote a healthier lifestyle and reduce the prevalence of diet-related health issues in Singapore.
The collaboration also highlights the importance of leveraging technology to support public health initiatives. By integrating their apps, FPG and HPB are making it easier for consumers to engage with health promotion efforts and track their progress. This innovative approach is expected to drive positive behavior change and contribute to a healthier population.
As the nation’s largest retailer, FPG is well-positioned to influence consumer behavior and promote healthier choices. The partnership with HPB is a testament to FPG’s dedication to improving the health and well-being of its customers. By making healthy eating more accessible and rewarding, FPG is helping to create a healthier future for Singapore.
