ASUS India Names Raj Shamani as ExpertBook Ambassador in Push for Business Users

ASUS India has tapped entrepreneur and popular content creator Raj Shamani as the new face of its ExpertBook lineup. The move signals a sharper focus on business professionals, startup founders, and digital-first entrepreneurs who demand secure and reliable machines that won’t blink under pressure.

It’s a calculated bet — not just on Shamani’s personal brand, but on the wave of independent professionals and creators redefining work in India.

Raj Shamani: Not Just a Face, But a Voice That Connects

At 27, Raj Shamani isn’t your typical brand ambassador. He’s built a reputation that resonates with India’s fast-growing pool of entrepreneurs and professionals through his widely followed podcast, Figuring Out With Raj Shamani.

ASUS is clearly looking to connect with an audience that’s tired of traditional business branding. Shamani’s voice is both relatable and aspirational — someone who speaks directly to India’s tech-hungry startup crowd.

And this isn’t just a one-off promotional gig. ASUS emphasized that the collaboration is built around shared values like resilience, performance, and trust. Shamani himself called the partnership “aligned with the grind of modern professionals,” in a brief social media statement following the announcement.

Why ASUS ExpertBook? And Why Now?

The ExpertBook range from ASUS isn’t new. But let’s be honest — it’s not been the flashiest kid on the block. What it is, however, is a serious workhorse. These laptops are designed with durability and enterprise features at the core — which is exactly the pitch ASUS is now aiming at India’s ambitious business class.

In a landscape where flashy specs often outweigh long-term reliability, ASUS is doubling down on:

• Military-grade durability — because accidents happen

• Enterprise-level security — because data leaks cost more than cracked screens

• Extended battery life and fast performance — because time is literally money

Shamani’s endorsement doesn’t just tell people it’s a good machine. It says: this is the machine for the kind of people who don’t clock out at 6 PM.

ASUS’ Big Bet on India’s New Professionals

India’s work culture has undergone a radical transformation. From gig workers and solo consultants to tech founders and remote teams, everyone’s looking for gear that can handle heavy workflows — and still look sharp in a co-working space or investor pitch.

That’s the crowd ASUS wants. The ExpertBook line, available on Flipkart, is tailored to:

• Freelancers juggling clients and deadlines

• Startup founders who live out of their laptops

• Small business owners who can’t afford downtime

• Content creators editing on the go

• Remote professionals who need secure access across locations

And this isn’t just about specs. It’s about after-sales support, customer care, and products that won’t go obsolete in a year.

A Look at the ExpertBook Lineup and Key Features

Let’s break it down — what’s inside these machines that ASUS thinks will win over India’s productivity junkies?

Here’s a quick comparison table of the key models currently available:

Each model caters to slightly different needs, but they’re united by a focus on portability, battery life, and robust security — essentials for on-the-go work.

What This Means for ASUS and the Bigger Picture

This partnership marks a shift in how tech brands in India are thinking. Instead of targeting just IT departments and large enterprises, ASUS is tapping into the booming creator economy and solopreneur culture.

Shamani’s influence isn’t just wide — it’s deep. His followers aren’t just scrolling. They’re building. They’re spending. And now, they’re being nudged toward ExpertBooks.

For ASUS, this is a strategic pivot. For Raj, it’s another feather in a fast-growing cap of business-savvy collaborations. And for India’s digital professionals? It might just be the laptop endorsement they’ve been waiting for.