Luminous Power Technologies has extended its partnership with Rajasthan Royals (RR) as the ‘Title Partner’ for the 18th season of India’s T-20 premier league. The collaboration aims to promote sustainability and solar energy adoption, reinforcing the brand’s commitment to clean energy solutions.
A Strong Partnership for Sustainability
The renewed association between Luminous and Rajasthan Royals goes beyond cricket. It’s about pushing forward the solar energy movement in India. The announcement event saw key figures like RR captain Sanju Samson, Nitish Rana, Tushar Deshpande, and CEO Jake Lush McCrum alongside Luminous leadership members Preeti Bajaj, Neelima Burra, Amit Shukla, and Shikha Gupta. Together, they unveiled Luminous’ latest solar and energy-efficient product lineup.
Luminous is set to introduce its EVO and ZELIO S inverter series, EON Topcon Solar Panels, and AmpBox gel batteries. These innovations are designed to withstand India’s extreme weather conditions while delivering efficiency and reliability.
Marketing Campaign to Boost Solar Awareness
Luminous has rolled out a 360-degree marketing campaign focused on promoting rooftop solar solutions and positioning itself as “India’s Solar Expert.” The initiative aims to address consumer concerns related to cost, trust, and installation complexity.
- Digital outreach will play a major role in engaging consumers.
- On-ground events will help in direct interaction and product demonstrations.
- Media partnerships will amplify awareness across various channels.
Neelima Burra, Chief Strategy Transformation and Marketing Officer at Luminous, emphasized the importance of leveraging cricket’s massive reach in India. She highlighted how the Rajasthan Royals partnership provides an ideal platform to showcase solar innovations and educate consumers about sustainability.
Cricket as a Catalyst for Clean Energy
Cricket is more than a game in India—it’s a national obsession. By associating with Rajasthan Royals, Luminous is using the sport’s popularity to drive a larger conversation about sustainability.
Jake Lush McCrum, CEO of Rajasthan Royals, stressed that their partnership with Luminous is not just about branding but about making a real impact. “From impacting thousands of lives through solarification to enabling empowered women as solar ambassadors in their communities, we aim to drive greater awareness and adoption of clean energy solutions,” he stated.
A Vision for a Sustainable Future
Preeti Bajaj, CEO and MD of Luminous Power Technologies, underlined the company’s vision for India’s solar energy transformation. She expressed Luminous’ commitment to accelerating the shift to renewable energy through innovation and strategic partnerships.
Amit Shukla, Senior Vice President of Energy Solutions at Luminous, pointed out that the brand’s new product range will allow consumers to make smarter, sustainable choices without compromising on design or efficiency.
Luminous is taking a bold step in making solar energy more accessible to Indian households. With the T-20 premier league offering unmatched visibility, the company is well-positioned to influence millions to consider clean energy alternatives.
